Our Story

Where we started…

In 2018 a small, but mighty, team of she-powered entrepreneurs felt the time was right to reintroduce the art of retail to downtown Flint, MI.  The Capitol Theatre was renovated, and just happened to have a vacant space perfect for our little shop.  We jumped right in and began establishing ourselves as a fun, unique, shopping experience peppered with confetti and shenanigans.  We hosted cocktail hours and taco Tuesdays, we created fused glass ornaments and rude doormats, we laughed, and we cried all while carefully curating a collection of merchandise that expressed who we are!  Hmm, who are we?  We are three women, moms, business partners, and friends with, ironically, three different visions of fashion and style. (insert eye raise) We know what you are thinking, “what the…?” Well, it works.  Because we each offer our individual flair, we can create a one-of-a-kind collection of unique merchandise that runs the fashion gamut! 

In a nutshell…

SHIFT is a unique shopping experience specializing in women’s apparel and accessories, accented with fabulous home goods, clever giftware, and sprinkled with pure individuality!

Where we are headed…

Our collective “boutique journey” has taught us so much about juggling chainsaws, about Atlanta Cash & Carry, and about steaming pleated dresses.  We have grown as women, our styles have SHIFTed, and we embrace new adventures with humor and crossed fingers.  We are excited to continuously be SHIFTing in new and imaginative ways as our next adventure takes us to Fenton, MI.  We endeavor to continue creatively curating our collections, and look forward to new friends, new gear, and more cocktail hours!